Thursday, September 26, 2013

Björn Borg Says Da!

The Björn Borg Company (men's underwear) is now moving into the Russian market, starting with e-commerce. They have therefore an opening advertisement in today's Moscow Times, which is a business daily that is distributed free at 500 locations in Moscow and is primarily geared at traders.

"[The] opening ad is a way for us to reach the Russian public opinion. We have long advocated the equality of all levels. It is a human right to love and to love whoever you want, and we will mark it with the advertisement in the Moscow Times today", says Lina Soderqvist, Marketing Director at Björn Borg in a press release.


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