"The Swedish clothing chain Nordic Wear took a strong stance against LGBT people on Monday.
With a new campaign image on their Facebook page they showed how a family consisting of a mother, a father and two children protect themselves from a burst of rainbow colors with an umbrella. The subtitle reads: "Unfortunately, we do not sell umbrellas. But if we had, they would have worked like this!"
The reactions and the complaints about the campaign have been flooding in, and after one day Nordic Wear responded in the following way through their Facebook page: "Wow, what attention we received for our commitment to the nuclear family! Despite being reported almost 70 times for the image and several death threats we will of course not fold down for gay fascists, we believe in democracy and freedom."
Facebook has no plans to remove Nordic Wears picture. One of those who reported the picture for hate content received the following response: "We have examined the photo that you have reported for hate content or hateful symbols and have determined that it does not violate our community rules."
Nordic Wear was founded in 2013 and is a distributor of the German clothing brand Thor Steinar. Thor Steinar is primarily known for its association with right-wing movements in Germany."---
When I checked an hour ago today the picture had, however, been removed with the following statement from the company: "As those of us who work at Nordic Wear have been receiving repeated death threats, we out of respect for our families choose to take down the high-profile post. All threats and harassment against us will naturally be reported to the police."
No more pink dollars for Nordic Wear or Thor Steinar! If they don't like us, we should spare them the embarrassment of doing business with us.
Read more about the controversy surrounding Thor Steinar here: Wikipedia: Thor Steinar.
I would like to know in what way the LGBT-community poses a threat to the nuclear family.