This is the 60th edition of this "must-have" for any decent Swede. (Well, nowadays the catalog is actually printed in over 70 million copies in at least twelve languages, but we don´t care too much about that...)
All Swedes have the catalog - whether they admit to the fact or not!
If you ever want to understand Swedes, you must learn the importance and the impact of the latest catalog from IKEA. It doesn´t only signify that autumn is near, it also shows us how our friends and neighbors homes - and prehaps even your own home - will look in a few months time. The latest edition is also discussed in all the design forums and every workplace.
We all claim to hate assembling furniture from IKEA but the Swedish author Fredrik Lindstrom once said "Anyone who believes that IKEA sells simple solutions is wrong. The company delivers "just-the-right-sized problems" to the Swedish people. A successful assembly of a furniture gives the same satisfaction as solving a crossword puzzle."
Just so you know, if you start seeing your Swedish neighbor in Second Life starting to redecorate or building new furniture, you read about it here first. And they were influenced by the latest catalog from IKEA.
