"Principle 6, (is) a campaign inspired by the values of the Olympic charter, is a way for athletes, spectators, and global supporters to celebrate the Olympic principle of non-discrimination and call for an end to Russia’s anti-gay laws before the 2014 Winter Olympics in Sochi.
In Russia, you can now be fined or arrested for speaking publicly about gay, lesbian, bi or trans issues. The Principle 6 campaign uses the language of the Olympic Charter to allow athletes and fans to speak out against this discrimination during the Sochi Games without violating Russian anti-gay laws or violating the Olympic ban on political speech."
The idea is simple, powerful and a skilful use of tactics to achieve goals, because surely neither the International Olympic Committee nor the Russian hosts can have any objections to a part of the Olympic Charter being exposed like this.
Read more about Principle 6 on the organizations website (url).
Read more about Principle 6 on the organizations website (url).