"It Gets Better" Hijacked in Sweden

The American It Gets Better Project has the following purpose - as stated on it´s website: 

"Growing up isn’t easy. Many young people face daily tormenting and bullying, leading them to feel like they have nowhere to turn. This is especially true for LGBT kids and teens, who often hide their sexuality for fear of bullying. Without other openly gay adults and mentors in their lives, they can't imagine what their future may hold. In many instances, gay and lesbian adolescents are taunted — even tortured — simply for being themselves.

Justin Aaberg. Billy Lucas. Cody Barker. Asher Brown. Seth Walsh. Raymond Chase. Tyler Clementi. They were tragic examples of youth who could not believe that it does actually get better.

While many of these teens couldn’t see a positive future for themselves, we can. The It Gets Better Project was created to show young LGBT people the levels of happiness, potential, and positivity their lives will reach – if they can just get through their teen years. The It Gets Better Project wants to remind teenagers in the LGBT community that they are not alone — and it WILL get better."

There is another American organization with much the same agenda called The Trevor Project. (I must admit that I am not completely clear as to how the two American projects relate to each other beside the common objective.)

Both the projects are directed specifically against the bullying and persecution of LGBT youths.

Yesterday I saw that the Swedish commercial TV-channel TV 3 has decided to start cashing in on the overwhelming attention the American projects had caused by starting to air a program called "Det blir bättre" (which of course means "It Gets Better") on April 17th, 2011. The fact that they are doing this together with the Swedish branch of Save the Children doesn't really help.

According to TV 3 the common denominator of all the participants in the program will be  

"that they have all been through very difficult times and events. They know and can testify that life actually gets better, after a period of time, however difficult that may seem."

I have no objections about TV 3 trying to help anyone who is not feeling well. My objection is that they do not need to hijack the fundamental concept and idea of two non-profit projects directed specifically towards LGBT youth to do so. I am also wondering what the two American organizations will think of this highway robbery of their concepts..