I don't usually run first life product advertisements, but once in a while I may be convinced to do so without monetary gain.
Nonetheless, when this press release from Jalo Helsinki appeared in my email, I knew I simply had to run it.
Tom of Finland and Jalo Helsinki are ready when things start getting hot at home
"Finnish fire safety company Jalo Helsinki and Tom of Finland Foundation have teamed up to create a new line of red-hot fire safety products. Four of Tom of Finland’s iconic drawings will appear on Jalo Helsinki’s fire blankets, raising the temperature on interior design goods.
The blankets can extinguish small fires, but while there are no flames, users can have Tom’s art on display to enjoy, within easy reach and in case of emergency.
“A fire blanket by nature is quite a practical application, but we also want it to be beautiful and meaningful beyond its primary function” says Olli Nuutila, CEO of Jalo Helsinki. “By launching, we want to communicate Tom of Finland’s message of love, respect, tolerance and freedom through display of our fire safety products” he adds.
The Jalo Helsinki team worked with Tom of Finland Foundation in Los Angeles to identify inspiring and iconic drawings to grace the fire blanket covers. Dubbed The Leader, The Aviator, The Hero and The Dog are quintessential examples of the Finnish artist’s work featuring men depicted as powerful, distinctive and unafraid - notions that ran counter to the prevailing sentiment in the late 1950s when Tom of Finland drawings first started appearing.
“This collection of fire blankets is a wonderful hybrid between art and design, and further elevates Tom’s work to heroic proportions. We are honored to partner with Jalo Helsinki in making Tom’s drawings and message easily reachable and always available.“ says S.R. Sharp, Curator at Tom of Finland Foundation.
“When we started our collaboration project with Finnish designers and artists - some iconic, some emerging - we knew that we wanted Tom of Finland on the list. He represents freedom, pride, and promotes a respectful attitude towards other people. His body of work embodies this universal message that we also stand for as a company” says Nuutila.
Jalo Helsinki’s fire blankets comply with EU fire safety standard EN 1869:1997 and are available to buy online through the Jalo Helsinki shop."
Press contact:
Olli Nuutila,
CEO & Co-founder
olli@jalohelsinki.fi
+358 40 578 0109
Media Kit
About Jalo Helsinki Jalo Helsinki is a Finnish design company turning fire safety products into beautiful design objects and improving user experience with the help of internationally famous designers. The company’s current products range from smoke alarms to fire blankets. Jalo Helsinki was founded in 2009 and is headquartered in Helsinki, Finland. More information: www.jalohelsinki.com
About Tom of Finland/Tom of Finland Foundation (Touko Laaksonen, Finnish 1920 - 1991), is the creator of some of the most iconic and readily recognizable imagery of post-war gay culture and is regarded as one of the 20th century’s most influential artists. He produced thousands of images beginning in the 1940s, robbing straight homophobic culture of its most virile and masculine archetypes (bikers, hoodlums, lumberjacks, cops, cowboys, and sailors) and recasting them through deft skill and imagination - unapologetic, self-aware, and boastfully proud enthusiasts of gay sex.
In 1984, the nonprofit Tom of Finland Foundation was established by Durk Dehner and Touko Laaksonen. As Tom had established worldwide recognition as the master of homo-erotic art, the Foundation’s original purpose was to preserve his vast catalog of work. Several years later the scope was widened to offer a safe haven for all art in response to rampant discrimination against work that portrayed sexual behavior or generated a sexual response. Today the Foundation continues in its efforts of educating the public as to the cultural merits of erotic art and in promoting healthier, more tolerant attitudes about sexuality. More information: www.tomoffinlandfoundation.org
