Zlatan, Volvo & Wilderness

Music by: Zlatan Ibrahimović featuring Day - "Du gamla, Du fria" (The Swedish National Anthem)
Produced by Max Martin

Clip description:
"Sweden is our home. Mountains, vast forests, long distances, sun, rain, darkness, snow and ice. This inspires and challenges us when we develop our cars. The Swedish wilderness is our heritage and it is here we find our strength. Just like Zlatan Ibrahimović. This is our celebration of Sweden."

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Zlatan (the son of a Bosnian father and a Croatian mother who individually emigrated to Sweden, where they met each other, fell in love, married and built a family), is undoubtedly the most widely loved Swede living today, although his "Swedishness" is disputed by a small clique of xenophobic extreme nationalist. 

Zlatan is a professional footballer who at the moment plays for the French club Paris Saint-Germain and the Swedish national team. He has previously played for the Swedish club Malmö FF, the Dutch club Ajax, the Italian clubs Juventus, Inter Milan and A.C. Milan and the Spanish club Barcelona (briefly). Zlatan is regarded to be one of the best footballers of his generation in the world.

Volvo is a Swedish multinational manufacturing company headquartered in Gothenburg, Sweden. Its principal activity was the production, distribution and sale of cars, trucks, buses, and construction equipment. In 1999 the car division, Volvo Car Corporation, was sold to the American Ford Motor Company, who in turn sold it to the Chinese motor manufacturer Geely Automobile (owned by the Chinese Zhejiang Geely Holding Group) in 2010.

Notwithstanding these facts, Volvo Cars is still a Swedish company with its headquarter based in Sweden and its production in Sweden and Belgium. (Some cars are also produced in China, but exclusively for the Chinese market.)

So Zlatan, driving in a Volvo and cavorting about in the empty Swedish wilderness while rapping the Swedish national anthem, kissing and cuddling a blonde woman and blonde children after taking a sauna in a log cabin in the woods and jumping into an ice hole afterwards is about as Swedish as you can get - at least for 95% of the population in Sweden. We love it and ignore the clique who don't.

The only thing "un-Swedish" about this commercial is that Zlatan is actually wearing trunks when he jumps into the ice hole, no decent Swede would ever do that. It's pure blasphemy against everything that is sacred, nature should be met in the flesh as every Swede knows! 

The Car For Me

So why am I showing you a white Volvo V50 car you wonder? Well, the last few days I have had one of these parked outside my workplace in a very prominent position, impossible to miss.

As we all know Volvo´s are safe, strong, comfortable, sturdy, reliable and not the flashy kind of cars. It´s the car for the wise family father who wants to keep his family safe on long road trips or in bustling city traffic.

This particular car however has the Swedish registration plates "ARS ***". The car is well cared for and shines where it stands, whether it is raining or sunny.

I am not a man with religious convictions, neither do I believe in ghosts or new age mumbo jumbo but I have still come to believe that this is Ars himself showing me that he is with me, or rather I choose to interpret it like that.

He knows me well my man, and knows I need his presence in any way possible. This way works for me, I am getting better just by seeing the there every morning.