The Swedish alcohol producer V&S Vin & Sprit AB (a subsidiary of Pernod Ricard) today announced a new product, read more about it here:
Absolut Rainbow. I'm certain the launch is connected to the ongoing
Stockholm Pride.
"Through the years, Absolut have done all kinds of proud activities, including the first spirits bottle ever to wear the rainbow flag, which was made in collaboration with Gilbert Baker, the designer behind the original flag. To us, the rainbow flag represents the diverse voices of the LGBTQ community coming together, celebrating difference in unity. Now, when the rainbow flag is about to turn 40, the time has come to give the rainbow a permanent place in our portfolio. This time with brush strokes, screen-printed on the glass, creating a strong connection to the creative artists that have been inspired by the Absolut bottle in the past. Absolut Rainbow Edition is limited in volume, but not in time. Consume what's on the inside moderately, but please be anything but moderate when spreading the message on the outside! Taking pride in diversity, is what the world needs, now more than ever."
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